Jacob Riis Music Festival is a campaign proposal for a local surf shop in New York.

This campaign is to present a music festival on the local beach of Jacob Riis to show support for their community after the pandemic. Wandering Designs created a campaign including a logo, custom typeface & marketing options. Jacob Riis Music Festival plans to unify & heal the community after COVID-19. Through a colorful & bright palette along with a typeface nostalgic of the Festival at Woodstock, the branding emphasizes the carefree and free-spirited attitude we all want to get back to. Along with typical advertising, it’s important to involve local artists to create murals as a reminder of being a community in support of one another.