Wild Oats is a personal project for a soft-serve ice cream shop based in Brooklyn, New York that exclusively offers vegan, plant-based options.

Wandering Designs provided brand identity, a logo, & packaging for Wild Oats. Wild Oats needed to stand out & compete against other artisan ice cream shops in the neighborhood. The branding reflects that their ice cream is a fun & indulgent treat, while still being healthy & better for the planet.